Sales Management Assignment Term Paper Example | Topics and Well Written Essays - 1500 words

Sales Management Assignment - Term Paper Example To begin, one can easily interact with customers through the free social sites and have them together so as to deliver relevant information to them. It is also possible to update the network as regular as possible. Sharing of customer experience and information may be enabled through the internet. There is an opening for business evaluation depending on the customers view. As this is done, there is a feeling of personal attachment that develops mutually. For instance a company like sumsung can effectively makes its marketing over the internet by advertising its products and issuing direct purchases from all over the world. Through the internet, it is possible to attract more customers with no limitation as long as the customer has connections with you. In fact, in case of social sites, all other friends and families will be able to see the information about the business. This enables more room for sharing leading to the growth of the network. Businesses can exploit this technology fo r promotion of their services and products1. Modification of features is possible through the internet hence relating as per current situation is possible. This can be father enhanced by customizing links and collaborating features within the website. Interaction with the customer is made more dependable with the provision of contacts and sharing of information via the inbox; this ensures a feeling of security with the individual customers. Through the social sites, there can be recorded an increase in the leads and sales. Enticing information may be included such as the offers available, new brands, among other information that may be required by the intended customers2. As such, the efficiency of this method as an advertising tool is fully realised among the users. There is the need to build trust so as to realise the advantages of using the internet t reach the customers. Disadvantages of building customer relation using the internet Security is the first issue with the internet technology in the world today. This is mostly due to hacking that has made most customers to doubt the payment procedures hence less commitments in line with the payments. Some companies which offer money transfers may be the victim in this case making the process harder. For instance, the use of visa cards has recorded froud in its transsuctions occasionally. The scale of the system is a limiting factor to some level. In case the system is made to accommodate a given number of customers then it so happens that the customers increase beyond the expected number then the business is set to shut down since there will be an overflow3. The cost of e-commerce must be calculated; the business must be in a good position to raise sufficient funds in order to accommodate the expenses incurred in using the internet. The product or service in question should also be evaluated so as to determine the loyalty of the customers. As such, the challenge comes where the customers targeted may want to h ave the real feel of the product rather than just the pictorial view of it. Vulnerability of business information to competitors becomes a major disadvantage in customer relation over the internet4. The cost of internet start up is also significantly high. In general, the intimacy of a one to one

Trend of Food Truck in University city of Philadelphia Research Paper

Trend of Food Truck in University city of Philadelphia - Research Paper Example result, communities across the country from Philadelphia to Los Angeles have become a crucial part of the ongoing movement of finding out better ways of managing and regulating mobile vending (Spelman, 2010). Lifestyle and policies are found to be the key elements that have led to the tremendous increase in the number of food trucks in the city. Most of the people in the city prefer fast foods especially considering the fact that the city has a consistently growing population of students because of the two major universities (Stadd, 2011). This can be supported by the fact that most of the food trucks in the city have been on campus stalwarts for many years though their numbers has dramatically increased in the recent past. This means that majority of the people eating in food trucks are youths and a persons who are below 40s who are usually casually dressed. Lack of clear policies regulating the business is also believed to be another key attribute of the immense boom of this business (Edge, 2012). Food trucks in the University City are more popular than the ordinary restaurants because of the variety of foods they offer at relatively lower prices. Most of them use large vehicles that are installed with high-tech cooking gadgets as well as sanitation devices that provide sophisticated and safe cuisine commonly prepared to order rather than being precooked. This gives food truck an upper hand in the food and service industry compared to ordinary restaurants. Therefore, local governments should introduce favorable policies that would regulate food trucks and that will incorporate food trucks into the fabric of the city (Ercolani,  2013). The proposed research study will be conducted using both quantitative and qualitative research methods, meaning that the researcher will use qualitative and quantitative research concepts. The targeted respondents in this case include 50 customers of the food trucks and 10 food truck companies. Using a hybrid of these two